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FAQ


  1. Please tell me about the financial planning process.
  2. How do you create this blueprint?
  3. Sounds like a lot of work!
  4. Who can benefit most from your services?
  5. What is "Fee-Only" financial planning and why should that be important to me?
  6. I understand the benefits of working with a Fee-Only financial planner, but I might need to obtain financial products. How will I be able to do that?
  7. Does Landmark Financial Advisory Services provide only financial planning?
  8. My spouse and I are just beginning to build for our financial future. There is so much to learn! We need help and guidance to get started. Will you accept us as clients?
  9. I have already accumulated substantial assets and think I am doing quite well. But as I progress and build for the future, things seem to be getting more complicated. I want to be sure I am on track, but I don't always have the time or inclination to manage the myriad details by myself. Can you help me?
  10. What types of securities do you provide advice for?
  11. If I use Landmark Financial Advisory Services to develop a financial plan, am I obligated to purchase the recommended products?
  12. Tell me about your investment philosophy.
  13. How do you select investments for a client?
  14. How do you price your financial advisory services?
  15. How much will my financial plan cost?
  16. Are your fees tax deductible?
  17. Once my financial plan is completed, will our relationship end?
  18. How can I get started?

1. Please tell me about the financial planning process.
Financial planning is the process of meeting your life goals through the proper management of your finances. It is a multi-step process that provides you with two important things: (1) An in-depth review of your current financial situation, and (2) a blueprint that shows you how to achieve your goals and objectives for the future.
 
It is important to remember that financial planning is a process . . . not an event.

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2. How do you create this blueprint? First we focus on your goals, objectives, priorities and values. For instance: the reduction of current and future income taxes may be an immediate goal, funding a quality education for your children and/or grandchildren may be an intermediate goal, and enjoying a secure financial future in your retirement years is likely to be one of your most important long-term goals. You may already be on the road to meeting these objectives and simply need a new strategy, professional insight, or to fine-tune your plan. You may just be starting out, or you may be somewhere in between. Whatever your unique situation may be, everyone needs a periodic assessment of where they are on the road to meeting their financial goals. That's why we offer an in-depth review of your current financial situation. Next, you need to know how you can set about achieving (or continue working toward) your financial goals. By focusing on cash flow, investments, taxes, pensions and retirement plans, estate planning, insurance issues, savings opportunities and other general financial matters, we design a customized financial plan for you. Finally, to achieve the intended results, you must implement and monitor your plan.

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3. Sounds like a lot of work! It may seem like that at first, but the good news is, if you follow your plan and maintain a disciplined approach, you can rest well knowing you can reach your stated goals. At Landmark Financial Advisory Services, we try to make the process as easy as possible for you. In addition to receiving professional advice on your most important financial concerns, we can also provide implementation assistance if appropriate for your needs.

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4. Who can benefit most from your services? Any individual seeking financial peace of mind can benefit from our services. We serve people at all income levels, from all walks of life. Clients have the flexibility to work with us either on an hourly, as-needed basis (where applicable) or an on-going project basis. We welcome clients who simply need a one-time financial consultation or a second opinion, as well as those who need more thorough financial planning.

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5. What is "Fee-Only" financial planning and why should that be important to me? Because we are Fee-Only financial planners, all conflicts of interest regarding compensation are removed. We do not accept sales commissions; we work solely for our clients. Because we do not sell financial products such as investments and insurance, there are no third-party relationships or outside influences to color our thinking and financial recommendations.

In addition, our firm is a Registered Investment Advisor (RIA); as such, we must comply with a host of regulations designed to protect the consumer. One important question you should always ask when considering a financial planner's services: "May I please have a copy of your Form ADV Part II?" This document contains important information about the planner's qualifications, fiduciary duties, history of any past violations, etc. We would be happy to send you a copy of our Form ADV Part II. Please contact us to request your copy, or simply download and read our Form ADV Part II from the Client Forms section of this website.

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6. I understand the benefits of working with a Fee-Only financial planner, but I might need to obtain financial products. How will I be able to do that? While we do not sell financial products, we will offer specific recommendations and opinions regarding the purchase of the various financial products that may be appropriate for you. So, if you need to obtain insurance coverage, invest in a portfolio of mutual funds, or find an estate planning attorney or tax professional, we can direct you to the resources you need and/or help you obtain these products and services. If appropriate, we can also help you implement your plan and set up your accounts.

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7. Does Landmark Financial Advisory Services provide only financial planning? No. Although a financial plan can provide the greatest benefits, we can limit our advisory services to your specific needs, such as cash management and budgeting, investment analysis or college education funding.

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8. My spouse and I are just beginning to build for our financial future. There is so much to learn! We need help and guidance to get started. Will you accept us as clients? Yes. Some firms have income levels and/or net worth minimums but, at Landmark Financial Advisory Services, we realize that everyone has financial needs. We are proud to work with people from all income levels, and all walks of life. Remember, "You don't have to have a fortune to start building one." Call us today and let's get started.

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9. I have already accumulated substantial assets and think I am doing quite well. But as I progress and build for the future, things seem to be getting more complicated. I want to be sure I am on track, but I don't always have the time or inclination to manage the myriad details by myself. Can you help me? Yes. People who need more sophisticated financial planning or advice will find our services appealing and beneficial. If you have a desire to simplify your financial affairs, you can engage us on an on-going basis. Or, if you are looking for a professional review or a second opinion to ensure you are on track, we can provide that, too.

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10. What types of securities do you provide advice for? We provide advice on most types of securities, including mutual funds, stocks, bonds, bank deposits, variable and fixed annuities, and (where appropriate) "alternative investments" such as hard assets and real estate. We also provide advice on mortgages, budgeting and cash flow issues, 401(k), 403(b) and other retirement programs, stock options, life and disability insurance, etc. If it has to do with money and finances, we can provide counseling, guidance and/or resources for you. Because we want our clients to know that they can call on us with any and all of their financial concerns, we have developed the slogan "Financial Planning and Advice for Everyday Life." Clients are encouraged to call us when they have a major life event, such as a new job, a baby, a marriage or divorce, or if they are planning to buy a new home or start their own business. We also encourage our clients to call us with more common everyday questions, such as: "How should I invest within my 401(k) or 403(b) plan?" "How can I reduce my taxes?" "What advice can you offer on refinancing my home?" "How can I maximize my Flex Spending Account, Cafeteria Plan or Section 125 Plan at work?"

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11. If I use Landmark Financial Advisory Services to develop a financial plan, am I obligated to purchase the recommended products? Absolutely not. We will offer recommendations which in our professional opinion will meet your needs and objectives, but you are under no obligation to purchase them. In today's competitive market, it makes sense to shop around for the best available product or service. For instance, if you need to obtain a life insurance or disability policy, we will suggest the kind of policy, which riders and what amounts may be best for you. We will then direct you to a choice of companies that can provide a quality product at competitive prices for you. If you wish, we can help you purchase investments and/or set up your accounts with a third-party custodian such as a discount broker.

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12. Tell me about your investment philosophy. As financial planners and investment consultants, we believe in the following fundamental principals with regard to designing an investment portfolio and making specific recommendations: The purpose of a client's investment portfolio is to fund current and/or future financial objectives. The design of the portfolio must take into account the client's financial objectives, tolerance for risk, needs for current income or liquidity, and special considerations such as income and estate taxes. The important thing to remember is that no one can predict the future. It is this difference of opinion that makes a market. Investment and economic "experts" provided with the same information often come to different conclusions. We do not suggest that we can, or that any of the money managers or mutual fund managers that we recommend, will make the correct decision every time. The appropriate allocation of investment assets for your goals and risk tolerance is the most important component in developing an investment portfolio. We believe that having a diversified, well-balanced portfolio, following long-term buy-and-hold strategies, and having patience, will increase the likelihood that one will achieve their long-term financial objectives.

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13. How do you select investments for a client? Before we recommend any investment, we consider how this investment fits within your portfolio given your objectives, your tolerance for risk, and your capacity to bear financial risk. As fiduciaries for our clients, we strive to obtain the most appropriate investment vehicles to meet your objectives, while being very conscious of total expenses and risk exposure.

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14. How do you price your financial advisory services? The fees are based on the actual time involved in meeting with you in person or over the phone, researching and analyzing your current situation, and providing specific recommendations and implementation assistance (if appropriate). Hourly rates are $250 per hour.

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15. How much will my financial plan cost? Financial planning fees are determined on a project basis; the total fee for a financial plan will vary from client to client based on the specific needs and complexity of your situation. For example, a simple financial plan may cost anywhere from $2,500 to $3,500, whereas a more complex plan may cost between $4,500 and $5,500 (or more). In every case, it's important for you to know and remember that an accurate estimate is provided at the Get Acquainted Meeting (once your specific personal needs are fully identified) and that ALL charges are fully disclosed IN ADVANCE and BEFORE you hire us.

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16. Are your fees tax deductible? Yes. Section 212 of the Internal Revenue Code permits an itemized deduction for tax and/or investment advice in the miscellaneous section of Schedule A. It is subject to a 2% floor of the adjusted gross income on a personal tax return.

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17. Once my financial plan is completed, will our relationship end? It may, but it doesn't have to. We encourage you to review your financial situation at least twice a year and contact us if you have any questions and/or need our help. Because financial planning is a process, not an event, we offer ongoing services, periodic reviews and day-to-day consultation as requested and/or needed.

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18. How can I get started? The first step is an initial inquiry from you. Call us at (585) 381-2390 or email us at: thayes@landmarkfas.com. We offer an initial no-cost, no-obligation Get Acquainted Meeting, either on the phone or in our offices. For Get Acquainted Meetings, appointments are scheduled based on availability during regular business hours of 9-5, Monday through Friday. Expanded office hours are available to accommodate special needs or emergency situations. Should you decide to engage our services, we can discuss which of our services and client tracks is appropriate for you. Most clients find the financial planning process to be stimulating and enlightening. The end result, of course, is greater peace of mind. We look forward to helping YOU build a brighter financial future!

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